Hololive

Hololive is a virtual idol agency and talent management company that specializes in producing virtual YouTubers (VTubers). Founded by the Japanese company Cover Corporation, Hololive features a roster of female and male VTubers who create content primarily through live streaming and pre-recorded videos. These virtual idols typically use animated avatars created through motion capture technology to engage with their audiences on platforms such as YouTube and Twitch. Hololive’s VTubers often perform music, play video games, and interact with fans, fostering a sense of community and entertainment. The agency is known for its innovative approach in blending traditional idol culture with digital technology, making it a prominent player in the growing VTuber industry. Hololive has expanded internationally, attracting a global fanbase and establishing branches in various languages, thus broadening its reach beyond Japan.